The Art of Business Immersion
An Invitation For Artists Continuing What They Started
October 13-15, 2026 • Mill Valley, CA or Virtually
You've Started the Work. Now It's
Time to Infuse Your Art Business
With Inspiration.
The Business of Art Immersion is now The Art of Business Immersion! New content, a new venue, and a framework we’ve never taught before.
You’re not the same artist you were when you first joined us. That’s exactly why this year is going to land differently.
What's Different This Year
Whether you attended the immersion or purchased the course last year, this year’s event is full of fresh content for you to dive into:
- A brand new framework: The first time we've ever taught Frequency, Vision, and Reach in full, the complete structure tying everything together.
- AI as a creative mirror: Brand new content on using AI to see your own voice and work more clearly, not as a shortcut, but as a genuine creative tool.
- A new approach to pricing: An AI-powered board of advisors, paired with a money and energy belief-buster session built to end the guesswork for good.
- A session with Guest Marketing Expert Chérie Healey: 25 years of experience teaching her Rise, Design, Shine framework, built specifically for artists.
- A new venue: The picturesque Acqua Hotel in Mill Valley, with an afternoon spent in my studio inside the ICB Building in Sausalito.
- An inspiring evening with artists: Spend an evening on the Rooftop at Acqua, dinner, drinks, and a live panel with people who've actually built what you're here to build.
Sold a Piece Before the Immersion Even Ended
“I’ve already changed my Instagram bio and rewrote my artist statement. My art is shifting and I sold a piece this week to an ideal client! I feel excited and on fire.”
– Laurie K., Past Immersion Attendee
A New Home Base, With ICB Still
Part of the Experience
This year’s event will be hosted at the beautiful Acqua Hotel, a waterfront property that gives us a more spacious, comfortable, scenic space to work, gather, and think.
You’ll still get a visit to Nick’s studio in the historic ICB Building, wandering three floors of working artist studios. You just get to come home to the Acqua at the end of the day.
Staying on-site at the Acqua? Attendees get 10% off their room.
Details come after you enroll.
From $4K to $30K in Annual Art Sales
“Before working with Nicholas, I had about $3-4k in painting sales a year. That was without a gallery rep. In 2024 I had $15,228. That’s my 50% commission, making total retail $30,456. So total my retail sales went from $3-4k a year to over $30k.“
– Lori C.
In this 2.5-day immersion,
you'll learn how to:
- Owning Your Artistic Voice. Sharper clarity on what makes your work distinctly yours.
- Clarifying Your Vision. An updated picture of where your art, business, and life are headed.
- Expanding Your Reach. A refined posting system built on what you've already tried.
- Pricing With Power. New pricing tools, revisited with a year of real selling experience behind you.
- A System That Works. Marketing as a creative practice, sharpened by everything you've learned since last time.
Awards, Publications, and Art Sales in Just Months
“Within a few months after working with Nick I won three honorable mentions, one first place, sold 4 paintings, got published in two magazines and love the art I make.” – Carol C.
From No Shows to 3 Solo Exhibitions
“Since working with Nicholas Wilton, I found my studio, have had 3 solo shows, been in art fairs, open studios, and sold a lot of work. I have learned so much Art2Life and it’s a wonderful community to share your work and get feedback.” – Tracey L.
What You'll Walk Away With
- An updated business roadmap reflecting where you are now
- New clarity on why you make art, informed by a year of trying it out
- A refined social media practice built on real testing, not a fresh start
- Pricing confidence backed by a new AI-powered board of advisors
- Marketing guidance from Chérie Healey, a marketing expert with 25 years working with brands like Google, Apple, and Nike, now focused on artists
Choose Your Experience
Join Nicholas Wilton October 13-15, 2026 in Mill Valley, CA, or from anywhere in the world! Either way, your art business will never be the same.
ALUMNI DISCOUNT!
Virtual Immersion Experience
$797
$597
PAID IN FULL
or
$318/Month (2 payments)
You'll Get:
- 2.5 days of live streaming of sessions
- Digital networking with the entire immersion attendees
- Access to private Immersion Community (6 months)
- All digital materials and resources
- 90-day follow-up group strategy call with Nick
- 6 months replay access to review and implement
LIMITED CAPACITY!
In-Person Immersion Experience
$3,197
PAID IN FULL
or
$1,625/Month (2 payments)
You’ll Get:
- 2.5 days of intensive business strategy sessions
- Personalized coaching with immediate, actionable guidance
- Face-to-face networking with an intimate group of other artists
- Full immersion at the Acqua Hotel
- A visit to Nicholas's personal Art studio
- Access to private Immersion Community (6 months)
- All digital materials and resources
- Select private event meals & refreshments
- 90-day follow-up group strategy call with Nick
- 6 months replay access to review and implement
And if you’d like to stay on-site for the Immersion, attendees get 10% off their stay at the Acqua Hotel. Information on how to redeem this discount will be sent to you after enrollment.
Your 2.5-Day Immersion Schedule
Tuesday Evening, October 13th:
Arrival and Opening Frequency Session
- Connect with the artists you'll be working alongside for the next two and a half days, and share what brought you here
- Begin the first Frequency work together, right from the opening evening
- Get your first look at the Three Essential Success Elements: Frequency, Vision, and Reach, the framework every business decision in this immersion builds on
Wednesday, October 14th:
Frequency and Vision Blueprints
- Experience a powerful guided creative warm-up
- Uncover the real reason you make art and turn it into a clear direction that guides your pricing, marketing, and every business decision going forward
- Create an AI-powered board of advisors and work through the money and energy belief-buster session
- Build your own Blooming Vision Blueprint, a concrete picture of where your art and your business are headed
- Learn positioning and brand strategy from our guest marketing expert, Chérie Healey, in a session built specifically for artists
- Visit Nick's personal painting studio in the historic ICB Building and walk through three floors of working artist studios
Wednesday Evening, October 14th:
An Evening With Artists… Live from The Rooftop at The Acqua Hotel
- Gather as the sun sets over Mt. Tamalpais, in person on the Rooftop at Acqua Hotel or live on screen from wherever you are
- Hear from artists who've actually built the businesses you're here to build
- Enjoy a live panel, no stage, no script, just real conversation and any question you want to ask
Thursday, October 15th:
The Reach Intensive: How to Get Your Art Seen by the Right People
- Optimize your Instagram profile using what you've learned about your own voice
- Master Social Posting & Marketing Systems: an easier, faster, and more authentic approach to capture, repurpose, catalog, and create promotional content that connects
- Explore AI as a creative mirror, and learn to create content that actually sounds like you
- Get personalized coaching throughout the day
- Leave with a full system, not just inspiration
90 Days Later:
90 Days Later: Virtual Results Check-In with Nick
- Celebrate your wins and breakthroughs with your immersion community
- Get support through any challenges you encounter while implementing
- Maintain momentum with ongoing relationships that fuel your artistic success
My Art Is Me
“My biggest takeaway is that my art is me, a reflection of my inner being. I love it. I want to bring joy to the world and the Immersion reminded me that I should not hold back. It transformed my sense of confidence. I have big dreams for my art and I should give full voice to that, even shouting it from the mountaintops.” – Dorette Pollard, Past Immersion Attendee
Sold 36 Pieces in One Show!
“Working with Nick has changed my life. Last year my art was juried into a show and it was thrilling. I also had a solo show where I sold 36 pieces of art. Thrilling! This year I will be a guest artist at a gallery in Santa Fe and now I have two galleries representing my work. I’m a late starter and I’m having the time of my life.“ – Lynda B.
Ready to Go Further This Time?
Join us for The Art of Business Immersion
and build on the foundation you already started.
Frequently Asked Questions
You’re not the same artist you were then. Concepts that felt abstract the first time will land with new clarity now. And this year brings genuinely new content, the Frequency, Vision, and Reach framework, AI as a creative mirror, and a refreshed pricing session that weren’t part of the program before.
Yes, for the virtual experience only. Returning artists pay $597 (or $318 per month for two payments) instead of the standard $747 rate. The in-person experience is priced the same for everyone this year.
You’re welcome here too. This alumni rate is available to anyone who attended live last year or purchased the recordings.
We wanted a more comfortable, more scenic space to gather this year. You’ll still get a full session at Nick’s ICB studio, we’ve just moved our home base to the waterfront.
For in-person attendees, most sessions take place at the Acqua Hotel in Mill Valley, CA, with one session at Nick’s studio in the ICB Building in Sausalito, CA.
- Acqua Hotel address: 555 Redwood Highway, Mill Valley, CA 94941
- ICB Building address: 480 Gate Five Road, Sausalito, CA 94965
For virtual attendees, the immersion takes place on Zoom.
Virtual Attendee Cancellations:
- Before October 1st, 2026 full refunds available
- October 1st, 2026 and after: No refunds available.
In-Person Attendee Cancellations:
- All cancellations: No refunds available. We strongly recommend purchasing travel insurance when you enroll. If you need to cancel for any reason, please work with your travel insurance company for reimbursement.
Recording Access: All virtual and in-person attendees receive 6 months access to session recordings.
If you’re on the fence, email us at in**@******fe.com before you register and we’ll help you figure out if this is right for you!
Tuesday, October 13th, 2026
- Roughly 4pm – 6pm PT
Wednesday, October 14th, 2026
- Roughly 9am – 5pm PT
- Evening party around 6pm – 10pm PT.
Thursday, October 15th, 2026
- Roughly 9am – 5pm PT
- Optional evening event as well.
Full schedule details, Zoom links, and everything you need to prepare will be sent to all registered attendees when you enroll.
All times will be listed in Pacific Time and subject to change. Please adjust for your time zone.
IN-PERSON ENROLLMENT INCLUDES:
- All 2.5 days of training at Acqua in Mill Valley
- One session at Nick’s ICB studio
- An Evening With Artists on the Acqua rooftop
- All session materials
- 90-day follow-up group strategy call
- 6 months community access
- 6 months replay access
Not included: Travel, accommodations, and meals
VIRTUAL ENROLLMENT INCLUDES:
- Live streaming of all 2.5 days
- An Evening With Artists live, on screen
- Live chat access throughout
- All digital materials
- 90-day follow-up group strategy call
- 6 months community access
- 6 months replay access
Yes. Hot seats are live coaching conversations, not repeats. Where you are now is different, so the coaching will be too.
You’ll receive login details starting September 14th so you can start connecting with fellow participants ahead of the event.