The Art of Business Immersion
An Invitation For Artists Continuing What They Started
October 13-15, 2026 • Mill Valley, CA or Virtually
You've Done the Work. Now It's
Time to Infuse Your Art Business
With Inspiration.
The Business of Art Immersion is now The Art of Business Immersion! Same heart, same 2.5 days, but with new content, a new venue, and a framework we’ve never taught before.
You’re not the same artist you were when you first joined us. That’s exactly why this year is going to land differently.
What's Different This Year
Whether you attended the immersion or purchased the course last year, this year’s event is full of fresh content for you to dive into:
- New framework: Frequency, Vision, and Reach, the complete structure tying everything together.
- New content: AI as a creative mirror for your own work.
- New pricing approach: An AI-powered board of advisors plus a money and energy belief-buster session.
- New venue: The Acqua Hotel in Mill Valley, with a visit to Nick's studio in ICB Building in Sausalito.
- Updated marketing framework: Fresh strategy sessions built specifically for artists.
Sold a Piece Before the Immersion Even Ended
“I’ve already changed my Instagram bio and rewrote my artist statement. My art is shifting and I sold a piece this week to an ideal client! I feel excited and on fire.”
– Laurie K., Past Immersion Attendee
A New Home Base, With ICB Still
Part of the Experience
This year’s event will be hosted at the beautiful Acqua Hotel, a waterfront property that gives us a more spacious, comfortable, scenic space to work, gather, and think.
You’ll still get a visit to Nick’s studio in the historic ICB Building, wandering three floors of working artist studios. You just get to come home to the Acqua at the end of the day.
Staying on-site at the Acqua? Attendees get 10% off their room.
Details come after you enroll.
From $4K to $30K in Annual Art Sales
“Before working with Nicholas, I had about $3-4k in painting sales a year. That was without a gallery rep. In 2024 I had $15,228. That’s my 50% commission, making total retail $30,456. So total my retail sales went from $3-4k a year to over $30k.“
– Lori C.
In this 2.5-day immersion,
you'll learn how to:
- Owning Your Artistic Voice. Sharper clarity on what makes your work distinctly yours.
- Clarifying Your Vision. An updated picture of where your art, business, and life are headed.
- Expanding Your Reach. A refined posting system built on what you've already tried.
- Pricing With Power. New pricing tools, revisited with a year of real selling experience behind you.
- A System That Works. Marketing as a creative practice, sharpened by everything you've learned since last time.
Awards, Publications, and Art Sales in Just Months
“Within a few months after working with Nick I won three honorable mentions, one first place, sold 4 paintings, got published in two magazines and love the art I make.” – Carol C.
From No Shows to 3 Solo Exhibitions
“Since working with Nicholas Wilton, I found my studio, have had 3 solo shows, been in art fairs, open studios, and sold a lot of work. I have learned so much Art2Life and it’s a wonderful community to share your work and get feedback.” – Tracey L.
This is for you if...
- You've done some of this work already, and you're ready to go deeper
- You noticed real shifts last time, and want to build on that momentum
- You have new questions now that you didn't have before
- You're ready to turn theory into a sharper, more specific plan
What You'll Walk Away With
- An updated business roadmap reflecting where you are now
- New clarity on why you make art, informed by a year of trying it out
- A refined social media practice built on real testing, not a fresh start
- Pricing confidence backed by a new AI-powered board of advisors
- Marketing guidance from Chérie Healey, a marketing expert with 25 years working with brands like Google, Apple, and Nike, now focused on artists
Choose Your Experience
Join Nicholas Wilton October 13-15, 2026 in Mill Valley, CA, or for a special discounted rate from anywhere in the world.
ALUMNI DISCOUNT!
Virtual Experience
Full access to everything we teach, live, from wherever you are at a special alumni price.
$797
$597
PAID IN FULL
or
$318/Month (2 payments)
You'll Get:
- 2.5 days of live streaming all sessions with full interactive participation
- Virtual hot seat opportunities
- Access to the private community for 6 months
- All digital materials and resources
- 6 months replay access
- 90-day follow-up group strategy call with Nicholas
VERY LIMITED CAPACITY!
In-Person Experience
Hands-on coaching and a group of artists in the room with you. Hosted at The Acqua Hotel in Mill Valley with one afternoon inside the historic ICB Building.
$3,197
PAID IN FULL
or
$1,625/Month (2 payments)
You’ll Get Everything in the Virtual Experience, Plus…
- 2.5 days inside the Acqua Hotel in Mill Valley and Nicholas Wilton's personal art studio in Sausalito
- Select meals together
- Face-to-face hot seat coaching
- The conversations that happen between sessions, over lunch, at the end of the day, that you simply cannot replicate on a screen
Your 2.5-Day Immersion Schedule
Tuesday Evening, October 13th:
Arrival & Opening Session
Meet the artists you’ll spend the next 2.5 days with. Begin the first Frequency work together, and get your first look at the Frequency, Vision, and Reach framework.
Wednesday, October 14th:
Frequency and Vision
Revisit the real reason you make art, this time with a year of context behind you. Build an updated picture of where your art and business are headed, plus a session with our guest marketing strategy expert.
In-person attendees step into the ICB Building for a visit to Nick’s studio and three floors of working studios.
Wednesday Evening, October 14th:
An Evening With Artists
Fire tables on the Acqua rooftop, full views of Mt. Tamalpais, and a live panel with artists who’ve built careers around the work they love.
Thursday, October 15th:
Reach
The final day is where everything becomes practical. Instagram profile optimization, your social posting system, AI as a creative mirror, and how to create content that sounds like you rather than everyone else. Hot seats throughout. You leave with a system, not just inspiration.
90 Days Later:
Virtual Results Check-In with Nick
- Celebrate your wins and breakthroughs with your immersion community
- Get support through any challenges you encounter while implementing
- Maintain momentum with ongoing relationships that fuel your artistic success
Awards, Publications, and Art Sales in Just Months
“Within a few months after working with Nick I won three honorable mentions, one first place, sold 4 paintings, got published in two magazines and love the art I make.” – Carol C.
From No Shows to 3 Solo Exhibitions
“Since working with Nicholas Wilton, I found my studio, have had 3 solo shows, been in art fairs, open studios, and sold a lot of work. I have learned so much Art2Life and it’s a wonderful community to share your work and get feedback.” – Tracey L.
Ready to Go Further This Time?
Join us for The Art of Business Immersion
and build on the foundation you already started.
Frequently Asked Questions
You’re not the same artist you were then. Concepts that felt abstract the first time will land with new clarity now. And this year brings genuinely new content, the Frequency, Vision, and Reach framework, AI as a creative mirror, and a refreshed pricing session that weren’t part of the program before.
Yes, for the virtual experience only. Returning artists pay $597 (or $318 per month for two payments) instead of the standard $747 rate. The in-person experience is priced the same for everyone this year.
You’re welcome here too. This alumni rate is available to anyone who attended live last year or purchased the recordings.
We wanted a more comfortable, more scenic space to gather this year. You’ll still get a full session at Nick’s ICB studio, we’ve just moved our home base to the waterfront.
For in-person attendees, most sessions take place at the Acqua Hotel in Mill Valley, CA, with one session at Nick’s studio in the ICB Building in Sausalito, CA.
- Acqua Hotel address: 555 Redwood Highway, Mill Valley, CA 94941
- ICB Building address: 480 Gate Five Road, Sausalito, CA 94965
For virtual attendees, the immersion takes place on Zoom.
No refunds available.
For in-person attendees, we strongly recommend purchasing travel insurance when you enroll.
All attendees receive 6 months of access to session recordings. If you’re on the fence, email [email protected] before you register.
Sessions begin Tuesday, October 13th evening and run from roughly 4pm – 6pm PT. Wednesday, October 14th will run from roughly 9am – 5pm PT with the evening party around 6pm – 10pm PT. And Thursday, October 15th will run from roughly 9am – 5pm PT with an optional evening event as well. Full schedule details, Zoom links, and everything you need to prepare will be sent to all registered attendees when you enroll.
All times will be listed in Pacific Time and subject to change. Please adjust for your time zone.
IN-PERSON ENROLLMENT INCLUDES:
- All 2.5 days of training at Acqua in Mill Valley
- One session at Nick’s ICB studio
- An Evening With Artists on the Acqua rooftop
- All session materials
- 90-day follow-up group strategy call
- 6 months community access
- 6 months replay access
Not included: Travel, accommodations, and meals
VIRTUAL ENROLLMENT INCLUDES:
- Live streaming of all 2.5 days
- An Evening With Artists live, on screen
- Live chat access throughout
- All digital materials
- 90-day follow-up group strategy call
- 6 months community access
- 6 months replay access
Yes. Hot seats are live coaching conversations, not repeats. Where you are now is different, so the coaching will be too.
You’ll receive login details starting September 14th so you can start connecting with fellow participants ahead of the event.