The Art of Business Immersion
Most artists don't have a marketing problem.
They have a frequency problem.
October 13-15, 2026 • Mill Valley, CA or Virtually
Sold a Piece Before the Immersion Even Ended
“I’ve already changed my Instagram bio and rewrote my artist statement. My art is shifting and I sold a piece this week to an ideal client! I feel excited and on fire.”
– Laurie K., Past Immersion Attendee
You already know how to make art
that moves people. But when it
comes to sharing it you feel…stuck.
You’ve felt it… those moments in the studio when everything clicks, when the work comes through you rather than from you, when you lose track of time entirely.
But then you sit down to post about it on social media. To price it. To talk about it with a collector or a gallery. And something shifts. The aliveness drains out. You start performing instead of expressing. The work that felt so true in the studio suddenly feels impossible to talk about without shrinking it.
That’s not a marketing problem. That’s a frequency problem.
The Art of Business Immersion is different
from every art business event
you've considered…
It starts where the real problem lives… Because when your creative frequency is fully alive, everything downstream changes. You post from a place of genuine expression rather than performance. You price from a place of knowing what your work is worth rather than hoping someone agrees. You reach people not by chasing algorithms but by becoming so distinctly yourself that the right people can’t look away.
Two and a half days and a room full
of committed artists, joined live by
others from around the world.
This isn’t a conference. There are no panels, no generic keynotes, no advice designed for someone else’s art career.
It’s an immersion, which means you’re in it, not just watching from the sidelines. Hot seats, live painting, real feedback, and conversations that continue long after each session ends, wherever you’re joining us from.
By Friday afternoon you won’t just have a plan. You’ll have felt what it’s like to operate from a fully alive creative frequency. And once you’ve felt that, you can’t unfeel it.
From $4K to $30K in Annual Art Sales
“Before working with Nicholas, I had about $3-4k in painting sales a year. That was without a gallery rep. In 2024 I had $15,228. That’s my 50% commission, making total retail $30,456!! So total my retail sales went from $3-4k a year to over $30k.” – Lori C.
Your Two and a Half Days
Tuesday Evening, October 13th:
Arrival & Opening Session
The immersion begins the moment you show up. You’ll meet the artists you’ll be working alongside for the next two and a half days, share what brought you here, and begin the first Frequency work together. This evening is also where you get your first look at the Three Essential Success Elements, Frequency, Vision, and Reach, the framework every business decision in this immersion builds on. This evening sets the tone for everything that follows.
Wednesday, October 14th:
Frequency and Vision
The day starts us off with a brief guided creative warm-up. From there, you’ll uncover the real reason you make art and turn it into a clear direction that guides your pricing, marketing, and every decision you make about your business.
The afternoon turns to Vision, where you’ll build a concrete picture of where your art and your business are headed and a special session with a guest marketing strategy expert.
For in-person attendees, from there you’ll step into the ICB Building, starting with a visit to Nick’s painting studio and an opportunity to wander three floors of working studios, getting a firsthand look at what a working art career actually looks like.
Wednesday Evening, October 14th:
An Evening With Artists Who've Built Thriving Careers
As the sun sets over Mt. Tamalpais, we gather, in person on the Acqua Hotel rooftop and live on screen from wherever you are, for an evening with artists who’ve actually built the businesses you’re here to build. No stage, no script, just real conversation and any question you want to ask.
Thursday, October 15th:
Reach: How to Get Your Art Seen by the Right People
The final day is where everything becomes practical. Instagram profile optimization, your social posting system, AI as a creative mirror, and how to create content that sounds like you rather than everyone else. Hot seats throughout. You leave with a system, not just inspiration.
Sold 36 Pieces in One Show!
“Working with Nick has changed my life. Last year my art was juried into a show and it was thrilling. I also had a solo show where I sold 36 pieces of art. Thrilling! This year I will be a guest artist at a gallery in Santa Fe and now I have two galleries representing my work. I’m a late starter and I’m having the time of my life.“ – Lynda B.
Two Ways to Join
Virtual
$797
Live streaming of all sessions with full interactive participation. Virtual hot seat opportunities. Access to the private community for six months. All digital materials and resources. Six months replay access.
In-Person
$3197
Everything in the virtual experience, plus 2.5 days inside the Acqua Hotel in Mill Valley and Nicholas Wilton's personal art studio in the ICB Building in Sausalito. Meals together. Face-to-face hot seat coaching. The conversations that happen between sessions, over lunch, at the end of the day, that you simply cannot replicate on a screen.
And if you’d like to stay on-site for the Immersion, attendees get 10% off their stay at the Acqua Hotel. Information on how to redeem this discount will be sent to you after enrollment.
From 2 Sales to 18 Sales to Solo Show Success
“2 years ago I sold 2 paintings. Last year I sold 18. This year I’m looking forward to my first one woman show. NO HESTITATION.”
– Sue G.
Frequently Asked Questions
For in-person attendees, most of the immersion takes place at the Acqua Hotel in Mill Valley, CA, with one special session at Nicholas’s own studio in the ICB Building in Sausalito, CA.
Acqua Hotel address: 555 Redwood Highway, Mill Valley, CA 94941
ICB Building address: 480 Gate Five Road, Sausalito, CA 94965
For virtual attendees, the immersion takes place on Zoom.
No refunds available.
For in-person attendees, we strongly recommend purchasing travel insurance when you enroll. If you need to cancel for any reason, please work with your travel insurance company for reimbursement.
Recording Access: All virtual and in-person attendees receive 6 months of access to session recordings.
If you’re on the fence, email us at in**@******fe.com before you register and we’ll help you figure out if this is right for you!
Sessions begin Tuesday, October 13th evening and run from roughly 4pm – 6pm PT. Wednesday, October 14th will run from roughly 9am – 5pm PT with the evening party around 6pm – 10pm PT. And Thursday, October 15th will run from roughly 9am – 5pm PT with an optional evening event as well. Full schedule details, Zoom links, and everything you need to prepare will be sent to all registered attendees when you enroll.
All times will be listed in Pacific Time and subject to change. Please adjust for your time zone.
IN-PERSON ENROLLMENT INCLUDES:
- All 2.5 days of intensive business training sessions with Nicholas at Acqua in Mill Valley
- One special afternoon session at Nicholas Wilton’s personal studio in the ICB Building, Sausalito
- An Evening with Artists – bites, drinks, and a live panel at The Rooftop at Acqua Hotel
- All session materials and take-home resources
- 90-day follow-up group strategy call
- 6 months access to the private community
- 6 months replay access
Not included: Travel, accommodations, and meals
VIRTUAL ENROLLMENT INCLUDES:
- Live streaming of all 2.5 days of training sessions with Nicholas
- Join An Evening with Artists live – on screen in the room as the conversation happens
- Live chat access with Nicholas and fellow attendees throughout
- All digital session materials and resources
- 90-day follow-up group strategy call
- 6 months access to the private community
- 6 months replay access
Perfect. This immersion assumes you’re an artist first, not a businessperson. I’ll teach you everything you need to know in language that makes sense to creative minds.
Most business programs hand artists a generic framework and send them home. This immersion starts with your art, your voice, and where you want to take it – the business strategy grows from there.
Virtual attendees join every session live via stream, can ask questions throughout, and connect with fellow artists in small group Zoom rooms. The community that forms across 2.5 days is one of the most unexpected gifts people take home from this event. Plus you get 6 months replay access.
For In-Person Attendees:
Absolutely. With a limited number of in-person participants, there will be dedicated hot-seat sessions in which selected artists receive direct feedback. Hot seat sessions aren’t art critiques. They’re live coaching conversations about how you’re thinking about your work – your vision, your voice, how you’re sharing it with the world. Selected participants get direct coaching in front of the room, and watching that process is often where the biggest breakthroughs happen for everyone.
For Virtual Attendees: Virtual participants join every session live via stream. Virtual attendees may also be selected for a live hot seat – and the coaching you witness across all sessions is some of the most valuable learning in the room. Watching that process and applying it to your own work is a surprisingly powerful way to grow.
These business principles work for all visual artists – painters, sculptors, photographers, mixed media artists, digital artists, and more. The principles work because they start with your art, not a generic formula.
This year we’re going deeper than ever with the Bloom Principles of Frequency, Vision, and Reach, a complete framework that ties everything together. We’ve added brand new content on using AI as a creative mirror for your own work, plus a fresh take on pricing with an AI-powered board of advisors and a money and energy belief-buster session.
This year we’re hosting at the beautiful Acqua Hotel in Mill Valley, with one special afternoon in Nicholas’ studio at the ICB in Sausalito. Cherie Healey is back teaching her “Rise, Design, Shine” framework, and we’ll close with An Evening with Artists – dinner, drinks, and a live panel at The Rooftop at Acqua.
And if you were with us last year, here’s what I want you to know. Even where the content overlaps, you’re not the same artist you were then. You’re in a different place in your art and your business now, and that means the same words are going to land differently. What felt like a first step last year might click into something much bigger this time. We hope you join us at this year’s Art of Business Immersion!
You’ll receive login details starting September 14th so you can start connecting with fellow participants ahead of the event.
This is the life you actually want to be living.
Where your art supports you. Where your voice is heard. Where the business you’ve built is a genuine reflection of the work you make and the person you are.